Malaysia · China · ASEAN · Beyond

Bridging Markets.
Building Partnerships.

Delivering together.

Cross-border investment facilitation and deal origination connecting Chinese capability with Southeast Asian opportunity — and Southeast Asian execution with Chinese capital, technology and government-backed resources.

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01 / Who we are

Your partner in
cross-border growth.

Zetasu Sdn. Bhd. is a cross-border investment facilitation and deal origination firm connecting Chinese capability with Southeast Asian opportunity.

We operate at the intersection of deal sourcing, capital introduction and joint-venture structuring. We are market-localization partners, not merely consultants: we take active commercial positions in the ventures we facilitate, and our success is tied to yours.

With a permanent presence in Western China and Kuala Lumpur, Malaysia, we are a bi-directional gateway — not a visit-based consultancy. We connect Chinese enterprises entering ASEAN and beyond with on-the-ground execution, and help Malaysian and ASEAN enterprises access China.

Our reach is expanding into ASEAN, the Middle East (including the GCC) and Africa, leveraging our Chinese principals’ global reach and our growing regional partner network.

WESTERN CHINAKUALA LUMPUR, MALAYSIA

02 / What we deliver

From market entry
to execution.

Structured cross-border support for Chinese enterprises entering ASEAN and for Malaysian and ASEAN enterprises connecting with China.

For Chinese enterprises entering ASEAN & beyond

01

Market entry & partner vetting

Identify, qualify and introduce trusted local partners, including government-linked entities and CIDB Grade G7 contractors.

02

Government & regulatory liaison

Coordinate introductions with investment promotion agencies, regulators and relevant authorities.

03

JV & SPV structuring

Design and facilitate joint ventures, special purpose vehicles and project consortiums.

04

Capital introduction & deal origination

Originate high-yield infrastructure and EPC projects, structure SPVs and connect Chinese capital with Malaysian execution partners.

05

Execution & delivery

Connect projects with proven on-the-ground partners who can deliver.

06

Digital market entry

Position brands for regional success through our award-winning digital partner.

For Malaysian & ASEAN enterprises connecting China

01

State-owned enterprise access

Formal authorizations from a premier Chinese state-owned engineering and construction firm with full-spectrum capabilities and international project experience.

02

Government-backed trade platforms

Access to national-level trade platforms supervised by provincial government bodies, enabling supply-chain integration, bonded logistics and Halal certification support.

03

High-tech innovation

Connections to Chinese innovators in AI robotics, intelligent surveillance, autonomous systems and medical technology.

04

World-class creative talent

Immersive cultural tourism, VR/XR experiences and brand localization through a globally award-winning digital art studio.

05

Capital & technology transfer

Joint-venture structures that bring Chinese technology and investment into local projects, with your execution capability as the foundation.

03 / How we work

A clear path
from talk to action.

One coordinated point of contact from the first conversation through execution — protecting both sides at every step.

STEP 01

Engagement

You engage Zetasu. We listen, assess and qualify.

STEP 02

Structuring

We design the commercial framework — JV, SPV, consortium or partnership — to fit your objectives.

STEP 03

Coordination

Communication, negotiation and introductions are coordinated exclusively through Zetasu, protecting both sides.

STEP 04

Execution

You move forward with the right partners, capital and protections in place.

04 / Our network

Partners on
both sides.

A practical network across China and Malaysia, connecting capital, technology, trade and local delivery.

From China

01

State-owned engineering

Full-spectrum engineering and construction.

  • Major airport, rail and urban projects
  • Infrastructure design and EPC
  • Renewable energy and water
  • Data centres
02

Government-backed trade alliance

National-level agricultural trade platform.

  • Bonded logistics
  • Cross-border supply chain
  • Wholesale market connectivity
  • Halal certification support
03

High-tech innovators

Chinese technology and innovation partners.

  • AI robotics
  • Intelligent surveillance
  • Autonomous patrol systems
  • Medical devices
04

Creative & digital

Award-winning immersive digital art.

  • UNESCO and Red Dot-recognized work
  • VR/XR experiences
  • Cultural tourism
  • Brand localization

From Malaysia & ASEAN

01

CIDB Grade G7 EPC

Proven execution capability across Malaysia.

  • Infrastructure
  • Solar and hydro-power
  • Water
  • Data centres
02

Private equity & capital

Formal, documented mandates with Malaysian PE and capital firms.

  • Capital deployment
  • JV structuring
  • Project financing
  • Investment origination and vetting
03

Digital marketing

Award-winning brand and market-entry support.

  • Brand localization
  • E-commerce
  • Market-entry strategy
  • Regional positioning
04

Professional services

Integrated support for cross-border operations.

  • Legal and banking
  • Tax and audit
  • Corporate secretarial
  • Logistics

Expanding corridors

We are developing partnerships across the Middle East and GCC, and beyond Malaysia into Thailand, Indonesia, Vietnam and the Philippines. Exploratory discussions are also underway in South Asia.

05 / The team

Leadership across
both markets.

A team based in Western China and Malaysia, spanning deal origination, finance, business development, technology and legal compliance.

01 / WESTERN CHINA

Su Ming Cheng (SMC)

Strategic Principal & Co-Founder

Deal origination, cross-border capital introduction and JV structuring.

02 / MALAYSIA

KT Soh

Managing Director & Co-Founder

Finance, investment and JV structuring.

03 / MALAYSIA

Eric Ho

Business Development Director

Business development.

04 / MALAYSIA

Alloysius

Head of Tech & Innovations

Technology and innovation.

05 / MALAYSIA

Wong SM

Head of Legal & Compliance

Legal and compliance.

06 / Why Zetasu?

Built for the
long game.

Local execution, Chinese capital and a coordinated commercial framework — aligned around your objectives.

01

Formally authorised by both sides

Documented authorizations from Chinese principals and Malaysian partners.

02

A single, coordinated point of contact

All communication flows through Zetasu, protecting both sides.

03

Multi-sector coverage

Infrastructure, trade, technology, creative and capital — one gateway.

04

Permanent presence in both markets

Operational and committed, not visit-based.

05

Skin in the game

We hold assets and manage distributorships. We win when you win.

06

Decades of cross-border experience

Relationships built over years, not only transactions.

Let’s build a shared future

Start with a
conversation.

Zetasu Sdn. Bhd. Malaysia

A-07-05, Plaza Mont Kiara, No. 2, Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia.
contactus@zetasu.com zetasu.com